Some of the good definitions, useful during the goal setting period in the year.
Key Performance Indicators or KPI is a series of measure that show how the business is likely to perform over medium and long term.
A goal is an observable and measure end result, ultimately linked to the success of the site strategy/vision, to be achieved within a fixed time frame (short term: the coming year). Achieving a goal need to lead to an improvement in a KPI, the success of a strategy and/or attainment of the vision.
An initiative represent the most significant line of business projects that are planned and approved to support a strategy or goal. It amy be made up of several business projects.
